Recently I finished teaching a six week workshop where one participant asked a tough question that has haunted me. “What shouldn’t I do as a writer? What mistakes can you help me avoid making?” I stumbled through an answer. I like to focus on the positive things writers can do to improve their writing and yet the question was a legitimate one. And in my… [Read More]
Nearly a billion people have registered accounts on Twitter and 100 million of them use it every day. Three quarters of them on a mobile device. As a writer, it’s easy to dismiss Twitter. If you’re an author, it’s a mistake to do so. If your readers are over 50 years old or under 10, you won’t find them on Twitter, right? Wrong question. If… [Read More]
Authors may be surprised to learn that before an agent or publisher reads a word of their manuscript, they make judgments based on the query letter or proposal. They read your materials to assess the potential for successful publication based on the information they gather about the book, about the audience, and yes, about the author. In the last two posts, I focused on questions… [Read More]
Before you send out your query or a book proposal, take a second look. Have you answered these questions? What is the “genre” of the book? (humor, history, memoir, travel, how-to, etc) What is the main subject of your book? (what subject headings would a library give your book?) What topics will be covered? (what keywords could describe your book?) Describe your approach to the… [Read More]
If you are an author who wants to get published, you need a website, blog, Facebook, LinkedIn, Twitter, YouTube, and other social media platforms. Publishers expect the author to play the primary role in social media marketing. You can hem and haw, but most book professionals are going to insist you build your author brand online. Luckily, Swenson Book Development, LLC assists authors with their… [Read More]
