Who will review your book?
by,
November 4, 2014

As an author, this is a critical question to ask yourself as you begin to plan and write your book proposal. You’ll need to provide a list of reviewers as part of your marketing and publicity plans. Book reviews come in all sizes, colors, and styles these days. Once the purview of literary critics, many book reviews have turned into book reports. Remember fourth grade?… [Read More]

Writer’s Secret: Good Reading Group
by,
March 27, 2012

If you are an author, you ought to be in at least one good reading group or book club. Writers read good writing. You’ve heard that before. You know it’s true. And yet, you’re afraid reading a lot of good books right now might be just one more way to procrastinate the hard work of writing. At least you’re honest. But I want to urge… [Read More]

Social Media are marketing research tools for authors
by,
February 25, 2012

Too often I hear an author say their social media efforts will come after the book is out. Too late. Authors, especially if they are working on their first book, need an audience platform built before they can interest an agent or an acquisition editor in their book concept. If you are a talk show host, national sports figure, political candidate, or star on stage or… [Read More]